Zapier vs. Make: Integration Features Compared

March 30, 2025
5 min read
Vick Antonyan

Want to automate tasks and connect your apps? Zapier and Make (formerly Integromat) are two top platforms for building workflows without coding. Here’s a quick comparison to help you choose:

  • Zapier: Best for simple workflows and non-technical users. It connects over 5,000 apps like Slack, Gmail, and Salesforce, with easy setup and pre-made templates.
  • Make: Designed for advanced, technical workflows. It supports 1,000+ apps, custom API integrations, and powerful data handling tools like JSON parsing and conditional logic.

Quick Comparison

Feature Zapier Make
App Connections 5,000+ apps 1,000+ apps
Ease of Use Simple, user-friendly Visual, technical interface
Best For Beginners, simple automations Advanced workflows, technical users
Data Handling Basic (e.g., formatting, math) Advanced (e.g., JSON, arrays)
Scheduling Fixed intervals Flexible, real-time with webhooks

Bottom Line: Choose Zapier for quick and easy automation. Opt for Make if you need complex workflows or deep data control.

Available App Connections

App Library Size and Categories

Zapier and Make both offer extensive integration options, but their app libraries differ in size and structure. Zapier supports over 5,000 apps, while Make connects with more than 1,000 apps.

Zapier organizes its integrations into easy-to-navigate categories:

Category Notable Apps
Marketing Mailchimp, HubSpot, Facebook Ads
Sales & CRM Salesforce, Pipedrive, Zendesk
Project Management Asana, Trello, Monday.com
Communication Slack, Microsoft Teams, Gmail
E-commerce Shopify, WooCommerce, Square
Finance QuickBooks, Xero, PayPal

Make, while offering fewer total integrations, focuses on delivering more advanced features for each connection. These include:

  • Multiple authentication options for apps
  • Custom API endpoint integration
  • Advanced data mapping tools
  • Real-time data processing
  • Support for complex workflow branching

Both platforms also feature exclusive integrations that cater to specific needs, making it essential to consider not just the number of apps but also the depth of functionality provided.

Platform-Specific Integrations

Zapier provides exclusive integrations with widely used business tools such as:

Make, on the other hand, offers unique connections tailored for more technical use cases, including:

  • Enterprise resource planning (ERP) systems
  • Custom REST/SOAP APIs
  • GraphQL endpoints
  • FTP/SFTP servers
  • Database connections like MongoDB and PostgreSQL

Zapier focuses on offering a broad range of straightforward connections, making it ideal for simpler automation needs. Make, however, emphasizes in-depth, technical integrations, making it a strong choice for users managing more advanced workflows. When choosing a platform, consider both the variety of app connections and the level of integration complexity your workflows demand.

Getting Started with Integrations

Building Workflows

Zapier guides users through a step-by-step process to build workflows, while Make provides a visual editor where you can design and view how modules connect. These tools make it easy to get started quickly, especially with the help of pre-made templates.

Ready-Made Solutions

Both platforms offer templates for common automation tasks, allowing for quick setup. Once a template is in place, connecting your apps is straightforward. While the overall process is simple, the exact steps vary between the two platforms.

App Connection Steps

Zapier simplifies the process with a quick, standardized authentication system, perfect for fast setups. On the other hand, Make provides more advanced configuration options, catering to users who need greater flexibility and control. This difference means businesses can choose between speed and customization, depending on their needs.

Zapier vs Make: key differences and pricing explained (+ test ...

Zapier

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Power Features

Advanced features set these platforms apart, especially when it comes to tackling more complex tasks.

Complex Workflows

Both Make and Zapier handle intricate workflows well, but they take different routes. Make uses a visual, flowchart-like interface, making it easy to build workflows with parallel processes, conditional logic, and loops. For instance, you can design a process that splits into multiple paths based on specific conditions.

Zapier, on the other hand, follows a more straightforward linear structure but offers strong branching capabilities. Its Paths feature allows workflows to split based on conditions, while Filter steps ensure actions only happen when certain criteria are met. For example, you can direct customer support tickets to different teams depending on priority or keywords.

Data Handling

Make shines when it comes to data transformation. It offers built-in tools for:

  • JSON parsing and editing
  • Text manipulation and formatting
  • Math operations
  • Date and time conversions
  • Array handling

Zapier provides simpler Formatter steps for splitting text, converting data types, performing calculations, and formatting dates. While less advanced, it focuses on ease of use.

Workflow Settings

Both platforms also offer tools to manage how workflows execute, but their approaches differ.

Make gives users detailed control over workflow settings, such as:

  • Scheduling intervals: Adjust from minutes to months
  • Concurrent operations: Manage how many processes run at once
  • Error handling: Customize responses for different types of failures
  • Data storage: Set up temporary or permanent data storage

Zapier keeps things simpler but still effective. Key features include:

  • Run schedule: Set specific times for automations to trigger
  • Task history: Monitor successful and failed tasks
  • Error notifications: Receive alerts when issues arise
  • Premium features: Unlock options like multi-step workflows and custom logic

Ultimately, the choice comes down to your needs. If you require precise control and advanced data handling, Make is the better fit. For a straightforward, user-friendly experience with enough power for most tasks, Zapier is an excellent option.

System Performance

When assessing integration platforms, it's important to look at performance metrics that directly affect reliability and efficiency. These factors play a key role in ensuring smooth and dependable operations.

Data Transfer Speed

Zapier operates on fixed schedules to check for new data, with faster processing available on premium plans. On the other hand, Make offers more flexibility with webhook-based workflows, making it a strong option for handling large data volumes. This flexibility also supports better error handling.

Problem Management

Make provides detailed tools for managing errors, including tracking, customizable recovery options, and automatic retries with notifications. Zapier focuses on simplicity with a retry mechanism and alerts designed to resolve issues quickly. Both platforms prioritize keeping systems running smoothly, which is critical for stability.

System Stability

Zapier leverages a distributed cloud infrastructure to scale during high-demand periods. Make uses a modular design that isolates problems, keeping workflows uninterrupted. Additionally, Make actively monitors resource usage to ensure stability during essential operations.

Conclusion

The analysis above highlights the key differences between these two integration platforms, helping you make an informed decision.

Main Differences

Here’s a breakdown of what sets them apart:

  • Zapier: Known for its easy-to-use interface and extensive library of templates, Zapier is perfect for teams looking to set up automations quickly without technical expertise. Its fixed scheduling is ideal for tasks that follow a predictable pattern.
  • Make: Offers advanced tools for handling complex data and workflows. Its visual builder and modular design allow for detailed control over data transformations and execution. This makes it a great choice for businesses needing more flexibility and precision.

Choosing the Right Platform

Your choice depends on your business's specific needs and technical capabilities.

Zapier is a great fit if you:

  • Want a fast, non-technical setup
  • Need straightforward workflow management
  • Rely on ready-to-use templates
  • Handle tasks with predictable schedules

Make is better suited if you:

  • Work with complex data and advanced workflows
  • Require detailed error handling
  • Need flexible scheduling options
  • Have the technical skills to utilize advanced tools
  • Want fine-tuned control over your processes

For smaller businesses, Zapier offers a simple way to get started with automation. As your operations grow and become more complex, Make’s advanced features can help you scale. Start with basic workflows and gradually expand as your needs evolve. By understanding these differences, you can choose the platform that aligns best with your automation goals.

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